Business information and their sources Essay

This report aims to show the divergent forms of education used in H&M. It will tell us if we need to improve on any of our methods of communication, or if we need to enhance any methods we use.Internal education is when it backside be show from inside the logical argument, such as precedent sales records. External education is when the culture needs to be found from outside the conjunction, for guinea pig in books or customer feedback forms. uncomplicated breeding is when you have received the information fist hand, either through a report or through surveys. We need internal information for bear witness so nonhing is mis interpreted within the byplay. Internal information can be previous records, we need these to write reports and to make sure the business isnt at a loss. H&M need remote information to monitor juvenile trends so we can anticipate ahead of fashion. We do this by getting our internal and external customers to complete questionnaires.It is strategi c that we do this so our customers al bureaus stay interested in the dress that we have on offer so we do not endure any business. Combining internal and external information is very useful because your cerebrations can be expanded by using existing ideas nevertheless with our own unique(p) twist. So we can take an existing idea on a clothing range, but then add something to it base on the feedback and ideas we get from our customers. Internal information can be much important for H&M than external information because it includes private lucubrate and information of the company that cannot be found anywhere else.This would be indispensable if we were to start a sale because wed have to know what products atomic number 18 not selling well to put them in the sale. However, external information can be upliftn as more than important that internal information because it includes spick-and-span information from customer feedback. This is much needed because it would help our business form fresh ideas and to help us move forward. Internal information cannot help us do this.H&M need essential information to help the business run smoother and gain brand-newideas. We can do this by getting surveys from the public to get more ideas on things we can sell or do in store. aboriginal information is very useful because it can be used for a lot of different things, for example customer service or new clothing ranges. Also it is usu totallyy very reliable because you have created it. inessential information can to a fault be used to gain new ideas.We can use secondary information to do this because the information has already been created so we could just expand on the information to make it unique and our own. A combination of primary and secondary information is important because it inwardness that we can monitor our own records and also monitor our competitors records so that we can al expressive styles try to stay on top. Primary can be more important tha n secondary information because we atomic number 18 actually creating the informatio9n so it is 100% reliable whereas secondary information is not al directions be reliable because it was created by an unknown source.Verbal information is when it can be spoken, for example a ph ane call. In our company, we translate verbal information to our staff and customers. We verbally give information to our staff because it is quick and easy. Written information is scripted down to pass information, for example a letter or telecommunicate. We use pen information to snuff it because it can be used as confirmation and it is harder to be forget if you have it compose down. We also give written confirmation to our customers all the time, for example receipts. We do this so at that place is proof of purchase and there is no mis understanding between the business and the customers. Multimedia can be shown through moving adverts or audio. It is a very effective way to present information be cause it engages the reader a lot more than a bit of writing on a piece of paper.We use multimedia in different ways, for example, on our website there are videos of our products being modelled and shown on the catwalk. We use multimedia in this way so our customers will stay engaged and will be more interested in our products if they see them on top models. Using a combination of verbal and written information is more effective than just using either one of them. Having a staff run into is quick, easy and usually there isnt any miscommunication. To guarantee that there has been no mis communication, you can send an email after the meeting has taken place just too play up was said in the meeting.Verbal information issometimes better than written information because if we needed to pass information on to our team, having a meeting where we could easily speak to them all at once is more capture than using written information by sending an e-mail or letter where there could be mis-c ommunication. Written information can be better than verbal information when for example we needed to confirm a purchase with a customer. We would need to give them a type of written confirmation because if the sale was done verbally, information could easily be forgotten or mis-communication could occur.To conclude I am going to summarise this report. The way we use internal and external information is very successful because H&M uses original ideas combined with ideas from customer feedback to improve the way the company functions. How primary and secondary information is used in the company is also successful. This is due to us using our own reliable information (primary) and analyse it to our competitors information (secondary) to monitor whether we are currently universal or not. Verbal and written information is the most effective way of transferring information within H&M. This is because there is a very downcast chance of mis-communication if verbal and written informatio n is given properly. To fully conclude, H&M are transferring information successfully in all different ways.