Women in Media

The Objectification and Dismember custodyt of Women in the Media-A study on women poseal in media Author Jyoti jain, Lecturer, Amity Business School, Amity University Rajasthan, Jaipur (Raj. ) Abstract Womens bodies report to be dismembered in announce. Over and over again just ane part of the personify is used to sell products, which is, of course, the most de manizing thing you female genital organful do to round matchless. Not lonesome(prenominal) is she a thing, but just one(a) part of that thing is focused on. Jean Kilbourne Modern Advertising is an annual multi-billion Dollar business now-a-days.Advertising is everywhere in magazines, on telecasting, in movie theaters, on countless web pages, on busses, in sub manners and on milk-cartons. In fact, advertisements ar so common in our measures that we wear upont even realize we be sense of smelling at them any more(prenominal). They reside non only our mailboxes, but our minds and in doing so, they chair to the image we cast of characters of women in our culture. Women are often presented in a de forgivingized way in mass media images, their humanity sacrificed to display the artificial ideal.Women are not only turned into a thing, but the thing is broken gobble up into component parts, each of which also represents an ideal form. She is dismembered. The debate, whether the saluteal of women in advertizement is a serious or overrated issue, has been ongoing for quite some time and the final answer may never be found. Does the physical objectification of women in advertising have an adverse affect on society? Is there more violence against women as a result of these images? Are women being exploit? This paper tries to find out some of the cause and effect of these objectification and dismemberment on women in common. ******** Article type Conceptual paper backbone words Dismemberment, Objectification, media, advertisement Sun Theme -Objectification of women in media Media that externalise women portray women as physical objects that can be looked at and acted upon and fail to portray women as subjective beings with thoughts, histories, and emotions. In reality, human beings are both objects as subjects, as they are physical collections of molecules as well as individuals. To objectify someone, then, is to reduce someone exclusively to the level of object.Literature review A Definition of Media Objectification Fredrickson and Roberts (1997) coined the term, objectification theory, which suggests that our culture socializes girls and women to midlandize an observers perspective on their induce bodies. When young girls and women internalize an observers perspective of their own bodies, they live much of their life in the third-person. This is called self-objectification. The Objectification and Dismemberment of Women in Media In dismemberment ads the images highlight one part of womens torso omit otherwises.Magazine ads show a dismembered young-beari ng(prenominal) physical structure, with parts, instead of the whole, a implement that according to media activist, Jean Kilbourne, turns women into objects. Indeed, the objectification of women is evident in our society where women are endlessly versedized, but the dismemberment of women has yet to receive the consideration and geographic expedition it deserves. Kilbourne (2002) suggested that the dismemberment of women is a monstrous problem in advertising. Typically, dismemberment ads employ female personate parts for the purpose of selling a product. Dismemberment ads publicize the idea of separate entities.These ads overtly and covertly encourage a adult female to view her body as many individual pieces rather than a whole. Dismemberment ads leave many women feeling that their entire body is ball up on account of one less than perfect feature. If a muliebrity has less than satisfactory legs, then her potential for hit is spoiled. In other words, if every body part is not flawless, then the possibility for smash is ruined. Many women compare their bodies and shake upuality to the eroticized images that are plastered on billboards and television and in magazines and movies (Kilbourne, 2002).With these images bombarding the mass media, it alters the reality and consciousness. This results in viewing women just as pleasure objects and toys this is the first step in converting women into prostitute. Pleasure and sex which can be bought apart from womans soul conditioning men into thinking of women as objects and pressurizing women to conform tosex-beauty protocols this de-humanizing continues. It is not about what dress some one is wearing, its hyper reality and politicization of womens bodies which we are objecting. Is Objectification a Problem?If considered for the most part to some degree, objectification is not necessarily a problem. It has been a tendency of human nature to look at others as physical beings, and individuals sometimes choose to present themselves as others primarily as objects through their dress or behavior. Objectivity becomes an issue when it is frequent, and when the great unwashed are commonly presented only as objects and not as subjects as well. Women are frequently objectified in the media. When one see an image of a woman who is presented passively, and who demonstrates no other attributes deflexion from her physical or sexual being, thats objectification.Here are some coeval examples of women who are commonly (although not always) portrayed as passive objects to be enjoyed exclusively as physical beings Sexualized images of women in music videos Pinup posters of sexualized models Women in smut Waitresses at Hooters Dismemberment ads focus on one part of the body, e. g. , a womans lips. Hence we get numerous images of lips, legs, breasts, butts, torsos female body parts. Frequently in such images the head is missing, emphasizing that females are not valued for their intellect, but for t heir external form, their curves.Sut Jhally points out that presenting women as fragmented and precipitous body parts detracts from thinking about women as real people with their own intellect, feelings, dreams and desires. Women become objects for consumption. Measuring the cause of Objectification through the Use of the Objectified embody consciousness Scale McKinley and Hyde (1996) developed the Objectified clay Consciousness Scale (OBCS). The OBCS has one-third components body surveillance, body rape, and beliefs about advanceance control. 1.The first particle of the OBCS is body surveillance, the degree to which women view themselves as an object. The feminine body has been constructed as an object to be looked at. This construction encourages women to view their bodies as if they were outside observers. Psychological explore has proven that there are nix implications for constant self-surveillance and self-objectification (McKinley & Hyde, 1996 Fredrickson & Noll, 1997 Gettman & Roberts, 2004 Brooks, 1995). 2. The second element of the OBCS is body humiliate. This encompasses the internalization of cultural beauty standards.Sadly, when women experience internalization, the beauty standards appear to originate from the self, and many women believe that the attainment of these standards is possible, even in the spirit of considerable try to the contrary. The internalization of cultural beauty standards promotes body shame, body dissatisfaction, anxiety, and depression (McKinley & Hyde, 1996). 3. The third element of the OBCS is opthalmic aspect control beliefs. The OBCS relies heavily on the underlying assumption that women are taught to believe that they are responsible for how they look and have the ability and obligation to alter them when necessary.Convincing women that they can bring home the bacon the impossible beauty standards of our culture can have very negative effects. There are certainly instances in which a woman has no cont rol over her appearance, and if this is the case, the woman feels like a failure (McKinley , 1996). The Implications of Objectification publication shown by the different studied conducted on objectification and dismemberment shows that these may contribute to the development of several mental health risks, including consume disorders, unipolar depression, and sexual dysfunction.The subsequent studies attest to the negative implications of objectifying the female body. Depression & apprehension Kuring and Tiggemann (2004) conducted a study consisting of 286 undergraduate students (115 men, 171 women). Participants were administered a questionnaire that contained measures of self-objectification and self-surveillance, measures of the proposed consequences of self-objectification (body shame, appearance anxiety, flow and awareness of internal bodily states), as well as the outcome variables of disordered ingest and depressive mood (301).The study found that self-objectification l eads to self-surveillance that, in turn, leads to body shame and appearance anxiety and in both greater disordered have and more depressed mood. This finding is only true for women. Contrarily, men experienced much lower levels of self-surveillance. However, the men who presented evidence of self-surveillance experienced increased body shame and appearance anxiety. It is noteworthy that men showed no presence of self-objectification, thus suggesting that women are overwhelmingly more likely to experience self-objectification and self-surveillance.The rare cases in which men experience self-surveillance, similar emotions and reactions are present (Kuring & Tiggemann, 2004). Disorded alimentation habits Fredrickson, Noll, Quinn, Roberts, and Twenge (1998) found that self-objectification contributed to disorderd eating directly. The participants were administered the Self-Objectification Questionnaire, which required them to rank the order and the significance of 12 body attributes b y how important each is to their physical self-concept. Their hypothesis posits that anticipated body shame encourages women to participate in disordered eating.Oftentimes, women who engage in disordered eating are attempting to maintain or gain body satisfaction and avert the dreaded experience of body shame. Their hypothesis received support. Thus, it can be safely assumed that our cultures practice of sexual-objectification of the female body has profoundly negative effects on women, and disordered eating is only one of many. Body Dissatisfaction Study conducted by Baker, Towell, and Sivyer (1997). This study investigated the exercise of visual media by examining the relationship between body image issatisfaction and abnormal eating attitudes in visually impaired women. Body dissatisfaction and abnormal eating attitudes are frequent effects of our cultures promotion of an unattainable beauty ideal.. The results indicate that visual media may play a crucial role in the developm ent and maintenance of body dissatisfaction and disordered eating (Baker et al. , 1997). Anxiety & sexual dissatisfaction In a study conducted by Gettman and Roberts (2004), the results demonstrated that the objectification elevation led to significantly higher levels of appearance anxiety.It also led to a decrease in the appeal of physical aspects of sex. This is the first piece of evidence that lends support to the prediction that objectification contributes to sexual dysfunction (Fredrickson & Roberts, 1997). Perhaps sexualizing and objectifying women actually decreases their sex drive rather than increases their sex drive. Conclusion What women suffer, then, is more insidious than invisibility. It is fence erasure. Undoubtedly, the sexualized portrayal of women in the media has significantly negative outcomes.These negative outcomes are not only affecting adult women but also young girls. The involved representations of women in the media deserve our immediate attention, co nsideration, and research. Future studies should include further exploration of the relational barriers between men and women, the centerfold syndrome and its effect on human intimacy, the appeal of physical sex to women and its relationship to the dismemberment of women in the media. References Baker, D. , Sivyer, R. , & Towell, T. (1997).Body Image Dissatisfaction and Eating Attitudes in Visually Impaired Women. London family of Psychology, University of West Minister. Brooks, G. (1995). The Centerfold Syndrome How manpower Can Overcome Objectification and Achieve stuffiness With Women. San Francisco Jossey-Bass. Fredrickson, B. , Noll, S. , Roberts, T. , Twenge, J. , & Quinn, D. (1998). That Swimsuit Becomes You Sex Differences in Self-Objectification, Restrained Eating, and Math Performance. Journal of character and Social Psychology, 75, 269-284. Gettman, J. , & Roberts, T. (2004).Mere Exposure Gender Differences in the Negative Effects of Priming a State of Self-Objectifica tion. Sex Roles, 51, 17-27. Good, L. , Mills, A. , Murnen, S. , & Smolak, L. (2003). Thin, Sexy Women and Strong, Muscular Men Grade-School Childrens Responses to Objectified Images of Women and Men. Sex Roles, 49, 427-437. Kilbourne, J. (2002). Beauty and the Beast of Advertising. Retrieved March 12, 2005 from http//www. medialit. org/reading_room/article40. html. McKinley, N. , & Hyde, J. (1996). The Objectified Body Consciousness Scale Development and Validation.Psychology of Women Quarterly, 20, 181-215. Roberts, S. , & Fredrickson, B. (1997). Objectification Theory Toward Understanding Womens Lived Experiences and psychical Health Risks. Psychology of Women Quarterly, 21, 173-206. Tiggeman, M. , & Kuring, J. (2004). The Role of Objectification in Disordered Eating and dispirited Mood. British Journal of Clinical Psychology, 43, 299-311. www. genderads. com Media Portrayal of Women Female Stereotypes in the Mediahttp//medialiteracy. suite101. com/article. cfm/media_portrayal_o f_womenixzz0iE6NTp52